Business Bakery | strategy workshops | Amsterdam, Netherlands

Bake your best strategy

A unique workshop that brings strategy and team connection together through the art of bread making.

Align on priorities

Empower the team to make better decisions

Walk away
with a strategy you cannot wait to act on

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Companies that already tried us

What do others say?

An absolute fantastic team workshop, allowing a natural and smooth balance between strategic topics and team building activities. I felt like this entire workshop brought our entire team bond to a whole different level. Best investment. We look forward to comeback to the second round.

Sabrina, VP Global Finance, PVH

Recipe for success

Using our proven C.R.U.S.T. methodology we help teams solve complex business challenges in a day

Connect

Step away from screens and daily tasks. Connect your focus to the day ahead through the hands-on art of bread-making. Throughout the day, we will return to bread breaks to keep energy high and outputs sharp.

Reframe

Start the strategic work by reframing the main objective we will be working on. Let’s make it simple and clear—what are we trying to achieve, and what challenges have stood in the way so far?

Unlock

Break out of old thinking. Unlock fresh perspectives and innovative ideas through a sequence of carefully selected exercises designed specifically for your team’s business challenge.

Select

With expert coaching, your team will make sharp decisions—prioritizing ideas based on impact and effort and turning them into an actionable plan.

Track

Turn strategy into execution. Build an actionable plan with owners, timelines, and KPIs that can be tracked over time.

Workshop types

Our most popular workshops

Business strategy

End organizational chaos!

Define what exactly are
our goals and what we will (and more importantly - will not) do to get there.

Perfect for: year kick-offs, accelerating growth, or tackling new challenges.

Marketing strategy

More brand visibility, please!

Define your target audience,
value proposition and go-to-market strategy. Make your marketing
budget work hard for your sales goals.

Perfect for: launching a new product, campaign, or brand re-fresh.

Team vision

Fun and purposeful team day.

Let’s bring everyone on the same page with a shared vision, clear goals, and a plan to succeed together.

Perfect for: new teams, project or year kick-offs, or improving collaboration and focus.

Let's connect

What is included in one-day Business Bakery session?

The impact of the workshop starts before the day even begins. We conduct in-depth preparation to understand your team’s challenges and goals. This includes a preparation call, a carefully designed session flow, and, when needed, pre-workshop exercises to get your team thinking ahead. Every element is tailored to ensure maximum relevance and impact.

1 / Extensive preparation

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Not another day at the office

Meet the business bakers

Hi! We’re Joanna and Marina—longtime friends who built our careers in global companies like Philips, PVH, Nike and others. With backgrounds in marketing strategy and operations we’re now dedicated to helping teams like yours align, strategize, and grow together.

We can’t wait to meet your team!