Business Bakery
Amsterdam's most forward-thinking companies already tried it out
How does it work?
Using our proven C.R.U.S.T. methodology we help teams solve complex business challenges in a day
🔹 C – Connect
Step away from screens and daily tasks. Connect your focus to the day ahead through the hands-on art of bread-making. Throughout the day, we will return to bread breaks to keep energy high and outputs sharp.
🔹 R – Reframe
Start the strategic work by reframing the main objective we will be working on. Let’s make it simple and clear—what are we trying to achieve, and what challenges have stood in the way so far?
🔹 U – Unlock
Break out of old thinking. Unlock fresh perspectives and innovative ideas through a sequence of carefully selected exercises designed specifically for your team’s business challenge.
🔹 S – Select
With expert coaching, your team will make sharp decisions—prioritizing ideas based on impact and effort and turning them into an actionable plan.
🔹 T – Track
Turn strategy into execution. Build an actionable plan with owners, timelines, and KPIs that can be tracked over time.
Bread breaks create a powerful rhythm between "hands-on" and "brains-on" work. Engaging in a physical activity between intense strategic discussions isn’t just a nice break—it’s a proven way to boost focus, creativity, and decision-making.
TRACK
CONNECT
REFRAME
UNLOCK
SELECT
Workshop types
Our most popular workshops.
Business strategy
End organizational chaos!
Outcomes: Define what exactly are our goals and what we will (and more importantly - will not) do to get there.
Perfect for: year kick-offs, accelerating growth, or tackling new challenges.
Marketing strategy
More brand visibility, please!
Define your target audience, value proposition and go-to-market strategy. Make your marketing budget work hard for your sales goals.
Perfect for: launching a new product, campaign, or brand re-fresh.
Team vision
Fun and purposeful team day.
Let’s bring everyone on the same page with a shared vision, clear goals, and a plan to succeed together.
Perfect for: new teams, project or year kick-offs, or improving collaboration and focus.
1 / Extensive preparation
The impact of the workshop starts before the day even begins. We conduct in-depth preparation to understand your team’s challenges and goals. This includes a preparation call, a carefully designed session flow, and, when needed, pre-workshop exercises to get your team thinking ahead. Every element is tailored to ensure maximum relevance and impact.
2 / Expert-led Strategic Facilitation
Every session is personally facilitated by Business Bakery founders, Joanna and Marina—experienced business leaders who have vast experience with some of the world's most recognised brands. We don’t just guide discussions; we lead the process, challenge assumptions, and drive impactful outcomes.
We use our proven C.R.U.S.T. methodology to help teams solve complex strategic challenges in just one day—moving from alignment to execution with clear priorities, sharp decisions, and an actionable roadmap.
3 / Bread breaks
Every workshop starts with a hands-on sourdough session. Throughout the day, we return to the bread at key moments—creating natural breaks that reset focus, enhance clarity, and keep energy high. You leave with both a solid strategy and a freshly baked loaf.
4 / A cozy location in Amsterdam
Forget sterile boardrooms. Our bakery-style setting in central Amsterdam is designed to create a focused, creative, and engaging atmosphere, where solid work happens without distractions.
5 / Catering
We keep you energized with a healthy lunch, coffee, tea, and snacks. And to celebrate your accomplishments, we wrap up the day with a borrel—a well-earned moment to reflect and connect.
6 / Report out
After the workshop, you’ll receive a full summary of the session—capturing key insights, strategic decisions, and a structured action plan that your team can implement immediately.
92%
of employees consider meetings costly and unproductive
73%
admit to using meeting time to do other work, because no decisions are made anyway
20 min
Just 20 minutes of physical activity can significantly improve concentration and mental focus
Not just another day in the office
What is the idea behind business bakery? After more than a decade in a corporate world, we wanted to design a way for teams to collaborate, which would be both pleasant and productive. We strongly believe that the success of the business depends on its people, and with every Business Strategy workshop our goal is carefully design a complete experience, which will unlock team's ability to do its best strategy work yet.
Guided facilitation
Structured process
Inspiring setting
Led by experienced marketing & operations leaders, who previously worked for companies like Philips, PVH, Nike and others.
We do not just facilitate, we coach your team throughout the day to take the right decisions.
Our proven C.R.U.S.T. framework to unlock your team's potential to do their strategy work yet.
C.R.U.S.T. is a blend of a number of world's renowned strategy development methodologies, such as design thinking, playing to win and years of own practical experience.
No glass boardrooms, just good discussions and the smell of freshly baked bread.
What do others say?
Meet the business bakers
Hi! We’re Joanna and Marina—longtime friends who built our careers in global companies before embarking on our own entrepreneurial journeys and, most recently, joining forces as business partners.
With 15+ years of experience in business strategy, marketing, and operations at companies like Philips, PVH, and others, we’re now dedicated to helping teams like yours align, strategize, and grow together.
What is the idea behind business bakery? After years in a corporate world, we wanted to design a way for teams to collaborate, which would be both pleasant and productive. We strongly believe that the success of the business depends on its people, and with every Business Strategy workshop our goal is carefully design a complete experience, which will unlock team's ability to do its best strategy work yet.
We can’t wait to meet your team!
